Making a successful ad is hard. You have to attract attention, be original and not offend anyone. While the first two are more or less easy, the third condition proved to be extra hard for the companies on our list of the most shameful ads of 2016.

14. Flashy CK

Fashion ads are notoriously daring and sexual, but sometimes the public just can’t take it anymore. That’s what happened with this particular image back in May. It was promoting Calvin Klein spring campaign and starred Danish 23-year-old actress-turned-model Klara Kristin. Apparently the invitation for the world to look under her skirt (and see the latest pair of Calvin’s there, duh) was a bit too much for the world. “I guarantee this shot will be downloaded on every Pervert’s computer,” said one of the commenters on the brand’s Instagram page.